Master Financial Analysis That Actually Works
Real-world profitability strategies from someone who's been in the trenches
I've spent the last fifteen years helping Australian businesses untangle their financial mess. Not through fancy spreadsheets or theoretical models, but by rolling up my sleeves and digging into what really drives profit.
Explore Learning Path
Beyond Basic Ratios
Most financial courses teach you to calculate margins and ratios. That's like learning to read a thermometer but not understanding fever. When I work with business owners, we start with their actual pain points.
Last year, I helped a Melbourne manufacturing company discover they were losing $40,000 annually on a product line that looked profitable on paper. The culprit? Hidden overhead allocation that traditional analysis missed entirely.
- Activity-based costing that reveals true product profitability
- Cash flow timing analysis for seasonal businesses
- Customer lifetime value calculations that inform pricing
- Break-even analysis for different market scenarios
How We Build Your Analysis Skills
Each step builds on practical experience, not textbook theory. You'll work with real business scenarios from day one.
Foundation Assessment
We start by understanding your current knowledge and the specific challenges in your industry. No two businesses are identical, and neither should be your analysis approach.
Real Case Studies
Work through actual business scenarios I've encountered. These aren't sanitized textbook examples — they're messy, complex situations that require critical thinking.
Tool Mastery
Learn to build analysis frameworks that adapt to different business models. We focus on creating systems you can apply immediately in your work environment.
Geraldine Thornfield
Senior Financial Analyst & Business Advisor
My journey started at a mid-tier accounting firm in Sydney, where I quickly realized that most businesses were drowning in data but starving for insights. I've since worked with over 200 Australian companies, from family-owned retailers to ASX-listed manufacturers.
What sets my approach apart? I don't just teach formulas — I show you how to ask the right questions. The questions that uncover where your business really makes money and where it's bleeding cash.
Ready to Transform Your Financial Analysis?
Our comprehensive program launches in August 2025. Limited to 20 participants to ensure personalized attention and meaningful feedback on your work.
Get Program Details